Case Studies
University Case Study
A major public research university in the South wanted to improve marketing programs to engaged adults who had demonstrated interest in attending.
Financial Case Study
A large financial institution with a national presence purchase list and marketed to using direct mail, email, and digital advertising.
Non-Profit Case Study
A non-profit organization providing support for a major university’s student-athlete scholarships and athletic facility improvement gets the majority of its funding from charitable donations and membership fees of alumni, friends, and fans. The non-profit wanted to develop a campaign to increase member donations.