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Data Services

Driving Success with Data:
Allied Strategic Solutions

At Allied, we can help you craft and execute a data-driven marketing strategy that increases relevance to your target audience, protects your company’s email reputation, and lowers costs by reducing undeliverable and redundant mail.

Companies choose Allied because they want to improve data quality and work with a company that understands the power of actionable analytics. We help you ensure accurate and up-to-date contact information and can help you develop a strategy to personalize communications to optimize marketing campaigns.

Solutions include:

  • Advanced Data Hygiene: Allied can help you meticulously clean, validate, and update your databases to eliminate errors, duplicates, and outdated information.
  • Data Appending and Enrichment: Enhance lead and customer profiles with our data appending services. Enrich your existing data with demographic, lifecycle, and lifestyle preferences.
  • Data Strategies for Personalization: Unlock the true potential of personalized marketing with our expert data strategists. We help you analyze customer data and devise tailor-made campaigns that forge stronger connections with your audience, leading to higher conversion rates and improved customer loyalty.
  • Variable Data Campaigns: Allied Intelligence lets you merge the power of data with all aspects of a print and email campaign, including addressing customers by name, relevant product recommendations, and customized offers, leading to increased engagement and response rates.

Predictive Analytics: Forecast Your Future Success

Take advantage of cutting-edge, AI-driven predictive analytics to take your data to the next level. We leverage your data to uncover actionable insights, uncovering data-driven predictions to improve your ROI. With predictive analytics, your past and present performance intersects with your goals for the future to develop a data-based roadmap for success.

Predictive analytics can uncover key information on:

  • Buyer personas/Ideal customers
  • Demographics most likely to convert
  • Recency, frequency, monetary value (RFM) modeling
  • Look-alike modeling
  • Retargeting
  • And much more!

Data Security to Protect Your Valuable Assets

Allied has completed our SOC 2 Type 2 with the HIPAA Attestation. Developed by the American Institute of CPAs (AICPA), the SOC 2 certification is a voluntary compliance standard surrounding customer data management. Focused on Trust Services Criteria, including security, confidentiality, availability, privacy, and processing integrity, the designation means you can rest assured your data is safe with Allied.

Your data’s security is our priority. We employ robust data security measures to safeguard your information and comply with industry standards and regulations. Whether you’re a startup or an established enterprise, our data services are designed to grow your business. Our scalable solutions ensure you have the support you need at every journey stage.