Blog

Direct Mail Thrives on Personalization – See the Research!

We often hear versions of the same question: “Does direct mail still perform well today?” Our answer is that it absolutely does – and now, ...

When It Matters, Put It in Print

No one imagines getting a Valentine’s Day email. It feels cold and impersonal (no matter how many emojis or GIFs it might include to jazz ...

Seize the Moment with Triggered Direct Mail

You’re looking for a new financial services provider. You go to a website and fill out a form to get more information and get an ...

New Research Confirms the Power of Direct Mail

One question our team gets asked over and over is, “Do you have any stats on whether direct mail works?” That’s why we were so ...

Save Big with the 2026 USPS Postal Promotions

Digital marketing is great, but even so, direct mail remains one of the most powerful, high-ROI solutions for making your marketing go the distance. Sending ...

Allied Printing Earns SGP Certification — A Milestone for Sustainability and Smarter Print

We’re proud to share that Allied has officially earned SGP Certification from the Sustainable Green Printing Partnership (SGP), the highest sustainability standard for the printing ...
USPS has new rate increases

Postage Rates Are Up! So Are Opportunities!

Big Changes to U.S. Postal Rates — What It Means for Your Business Starting Sunday, July 13, 2025, the United States Postal Service (USPS) will ...

The Hidden Cost of Dirty Data: Why Address Changes and Duplicates Derail Direct Mail

If you’ve ever mailed thousands of pieces and ended up with a stack of returns, you know the pain of bad data. According to a ...

Building a Greener Future – Allied’s Commitment to Sustainability

Commitment to sustainability isn’t just part of our mission at Allied – it’s woven into everything we do. Building a greener future by the way ...

Does QR stand for quite risky? Not necessarily!

Being informed and up to date on the latest developments in cybersecurity is vitally important 24/7/365. Since October is National Cybersecurity Awareness Month, it’s the ...
hashtags

Are hashtags still a thing?

A hash mark, number sign, pound sign. Even octothorpe – there are a lot of names for the # symbol that have been around for ...

Cookies Are Back (Sort Of). Here’s What to Know.

One of the biggest stories of recent months has been the long-awaited shift away from third-party cookies and towards more privacy-forward options for data collection. ...