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2026 USPS POSTAL PROMOTIONS CALENDAR

ALLIED CAN HELP YOU STRETCH YOUR DIRECT MAIL BUDGET

Want to reduce your direct mail costs without changing your mail pieces? The U.S. Postal Service offers national programs that make it easy to save on postage while enhancing engagement and ROI.


Looking to cut your postage costs and boost response rates? The USPS offers national incentive programs that reward marketers for using interactive,
data-driven, or innovative mail formats. Allied makes it simple — we’ll identify the right promotions for your campaigns, guide any creative or format
adjustments needed to qualify, and handle all postal documentation from start to finish. You get lower postage costs and a smoother mailing process —
without the hassle.

Allied can help you make the most of these cost-saving promotions. Contact us to learn more!

Download USPS Promotions

TACTILE, SENSORY, AND INTERACTIVE PROMOTION – 5% DISCOUNT

Celebrates creativity in print and encourages the use of textures, finishes, scents, and dimensional designs that appeal to multiple senses. Qualifying examples include soft-touch coatings, embossing, metallic varnishes, and pop-up formats that invite interaction. Mail that feels different gets noticed and remembered, helping brands make a lasting impression.
  • Eligible Mail: Marketing Mail and First-Class Mail letters and flats

Registration Period: October 15, 2025 – June 30, 2026

Promotion Period: January 1 – June 30, 2026

INTEGRATED TECHNOLOGY PROMOTION – 5% DISCOUNT

Bridges print and digital engagement by rewarding mailers who incorporate interactive technology into their campaigns. This promotion helps marketers turn static mail into interactive gateways that drive measurable engagement and response.

  • Eligible Mail: Marketing Mail and First-Class Mail letters and flats

Registration Period: November 15, 2025 – December 31, 2026

Promotion Period: Any six-month period during the 2026 calendar year

CONTINUOUS CONTACT PROMOTION
– 5% DISCOUNT

Supports marketers who use direct mail as part of an ongoing communication strategy. Qualifying campaigns include sequential or follow-up mailings such as loyalty reminders, renewals, or storytelling sequences that sustain engagement. Consistent communication builds trust, loyalty, and long-term customer value.

  • Eligible Mail: Marketing Mail letters and flats

Registration Period: February 15, 2026 – December 31, 2026


Promotion Period: April 1 – December 31, 2026

FIRST-CLASS MAIL ADVERTISING PROMOTION
– 5% DISCOUNT

Allows promotional content within transactional mail, turning everyday statements or invoices into marketing tools. Perfect for financial, insurance, and subscription-based organizations looking to increase awareness and response.
  • Eligible Mail: First-Class Mail letters and flats

Registration Period: July 15, 2026 – December 31, 2026


Promotion Period: September 1 – December 31, 2026

CATALOG INSIGHTS PROMOTION – 10% DISCOUNT

New this year! This promotion recognizes catalogs as powerful sales and branding tools. Qualifying catalogs must include multiple pages, bound or saddle-stitched, with visuals, product details, pricing, and order information. Retailers, manufacturers, and B2B marketers can use this opportunity to inspire and convert.
  • Eligible Mail: Marketing Mail or Marketing Parcels

Registration Period: August 15, 2025 – June 30, 2026


Promotion Period: October 1, 2025 – June 30, 2026

ADD-ON PROMOTIONS – UP TO 1% DISCOUNT PER ADD-ON

Boost savings by pairing eligible campaigns with enhanced features that extend reach or support sustainability goals. Earn extra discounts by integrating Informed Delivery or demonstrating environmentally responsible production through the Sustainability Add-On.
  • Eligible Mail: Marketing Mail and First-Class Mail letters and flats

Registration Period: November 20, 2025 – December 31, 2026


Promotion Period: January 1 – December 31, 2026